Portfolio

notable projects

+$500K

revenue

Driven for e-commerce client in 1 year

995%

reach growth

Organically grown in 90 days

+200K

impressions

Generated in 7 days for social campaign

case study 1

I built and managed a Meta paid ads strategy for a sign and design company, including pixel setup, campaign buildout, and ongoing ad management. The focus was on driving qualified local leads directly to the client's website through targeted creative and optimized ad delivery.

Results (90 days):

  • 282 website form leads generated through paid campaigns

  • $9.62 cost per lead — well below industry average

  • 16.38% CTR — nearly 10x the industry benchmark of 1–2%

  • $2,712 in total ad spend driving consistent, measurable website conversions

case study 2

I developed and implemented a full marketing strategy for a farmer-owned co-op, including a digital campaign, new website content and analytics setup, and paid advertising through Google Search and Meta. I managed creative direction, social media launch, and CRM form integration to support lead generation.

Results:

  • 56.1k organic reach in the first 90 days after launch

  • 32 requests in 25 days of paid ads, marking MCGG’s first measurable online conversions

  • 133% increase in website traffic and improved engagement across social channels

case study 3

I built and executed a 90-day organic growth strategy for a holistic fertility and hormone-health brand. This included managing social media content, email marketing, and automations through Go High Level and ManyChat. I also created an aligned posting rhythm, brand visuals, and lead magnet system to drive consistent awareness and list growth.

Results (90 Days):

  • Reach: +995%

  • Impressions: +1,659%

  • Follower count: +15%

  • Engagement: +824% increase

  • Website taps: +1,139%

  • Established reliable email list growth and automation framework for ongoing conversions

case study 4

I managed multi-platform social media (Instagram, Facebook, LinkedIn, and TikTok) for a career-education company serving consulting and MBA audiences. I oversaw content strategy, creation, and analytics, with a focus on audience growth and engagement.

Results:

  • Scaled LinkedIn carousels to consistent viral reach (50K–200K+ views)

  • Produced multiple viral TikTok videos, reaching 100K–300K+ per post

  • Grew organic engagement rate by over 200% year-over-year

  • Strengthened cross-platform consistency and audience trust over a two-year period

case study 5:
online Storefront

I directed email, campaign, and social strategy for a nationally recognized children’s lifestyle brand. This included managing product launches, creating coordinated email + Instagram rollouts, and optimizing conversion-focused automations for consistent weekly revenue.

Results:

  • $464.9K in revenue (Jan–Dec 2020) with 15.5K orders and 3.3% conversion rate

  • Responsible for 59% of all website traffic through organic marketing and email campaigns

  • Strategized product launches generating up to $43K per month and $30K+ per week during peak seasons

  • Built and managed 35K+ subscriber email list converting at 7–12%, with launch-day sellouts

  • Strengthened brand loyalty and repeat purchases through automated flows and consistent storytelling